(Failed) Lockdown Hack #4: Prontissimo

(About Lockdown Hacks)

Screenshot 2020-04-23 at 15.05.25

Stack

Amazon Product Advertising API, Ruby on Rails, Vue.js

Notes

Not burying the lede here, I failed to achieve what I set out to do with this one. (The screenshot above only reflects how far I got in terms of the frontend – yes, I spent 30 minutes designing a logo, what of it?)

I still think the idea was pretty good: Hack Amazon search to sort results by fastest delivery. Amazon does not let you sort this way, and I think I understand why. It wouldn’t normally be a useful feature because you can just filter by Prime eligibility which would indicate a one- or two-day delivery. Furthermore, delivery estimates for non-Prime items where Amazon doesn’t tightly control the supply chain are probably unreliable. But during this pandemic I noticed that Prime delivery has been all over the place here in the UK, sometimes weeks out. When online shopping is the most convenient or the only way to procure certain stuff, you do sometimes care intensely to pick the item that will be delivered the fastest.

I skimmed the documentation of Amazon’s Product Advertising API and decided I would be able to cobble together at least a proof of concept. Then over the next day and a half I faced enough hurdles that I eventually gave up. There were two major issues: Getting access to Amazon’s Product Advertising API is an involved process, and the API does not return the kind of data (delivery estimates) I needed, as far as I can tell.

I had skipped over the part in the documentation where it explains that to use the API you need to be an Amazon Associate. Not only that, you need to have made at least 3 qualified sales through the associate program and need “final acceptance” which involves human review. I did sign up as an associate in the US and in the UK and even managed to broker 3 sales in the US (with a little help from my friends). But the review process is opaque enough that I suspect it will take days to get final acceptance. I did contact the US and UK associate programs separately about fast-tracking but the replies did not give me confidence the rules are bendable in any way.

Because I hadn’t been able to try out real API requests and responses it also took me too long to realize that the API doesn’t provide the delivery estimates I needed (I think). This is the major takeaway for me from this failed hack: Good documentation is clearly a prerequisite for a successful API but it’s just as important to make it trivial for users to start exercising it with real data, even if it’s under restricted trial conditions like for example Twilio does it. It’s hard for a developer to project what an API will enable them to do by just looking at documentation.

I understand Amazon might have valid strategic reasons for restricting API access. The API has some potential as an abuse vector where somebody could recreate, for example, the Amazon homepage in a way that undermines the Amazon brand. But then again, don’t the tight rate limits – 1 request per second to start with – protect against most abuse? My product intuition is that the upside of removing barriers to entry trumps potential downsides here.

One thought on “(Failed) Lockdown Hack #4: Prontissimo

  1. It seems like I have to comment to subscribe to your updates so that is what I am doing. Hope all is well over there across the pond.

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